I Wish I Were Far From the Madding Crowd

September 4, 2010

Using information about ecological impact of products to drive consumer decisions

Daniel Goleman summarizes some of the ideas he raised in his book Ecological Intelligence, which I discussed in a previous post, in an article in Yale Environment 360.

How Marketplace Economics Can Help Build a Greener World

by Daniel Goleman
Consumers now have little information about the true ecological impacts of what they buy. But that may be about to change, as new technologies that track supply chains are emerging and companies as diverse as Unilever and Google look to make their products more sustainable.


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